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Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What's stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company. The writing on the wall has never been clearer than it is now--and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today's business environment is so competitive and volatile that you can't afford to be satisfied with business as usual. You must make changes now to compete in the future. Building on the principles and concepts in his first book The Mirror Test, Hayzlett takes you on a step-by-step journey to: Develop a "takeover mentality" for your business Summon the vision and courage necessary for driving change Sharpen the mental and emotional toughness to make strategic, lasting change Execute the right changes and deal with any disruptions they might cause Sustain and manage your company's new-found momentum Change is already happening all around you--to products, to organizations, to entire industries. Eventually, it will happen to your company, whether from outside forces or your own initiative. You've always had the ability to institute positive change in your company. Now, with Running the Gauntlet, you have the inspiration and knowledge to make it happen and take control of it--instead of letting it control you. Praise for Running the Gauntlet "If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com "I've seen a lot of sharks, and Hayzlett's advice comes like a Hammerhead. He can smell blood from a mile away, so when Hayzlett jumps in big waters, some sharks have to jump out." --Daymond John, founder and CEO, FUBU, and star of ABC's business show Shark Tank "If Jeff were a wine, it would be strong, sassy, and bold - just like his savvy business advice. This is a wine you want to open again and again." --Gary Vaynerchuk, co-founder, Vaynermedia.com "Running the Gauntlet just played the Trump Card. This book is terrific!" --Ivanka Trump, EVP Trump Organization "It's time someone grabs you (and your business) by the shirt collar and shakes you! Strap on your chaps--business celebrity Jeff Hayzlett is going to take you on a rough-and-tumble ride that just might change the life of your business forever. Muster the courage and buy this book!" --Darren Hardy, Publisher, SUCCESS magazine, and bestselling author of The Compound Effect

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书籍介绍

Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What's stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company. The writing on the wall has never been clearer than it is now--and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today's business environment is so competitive and volatile that you can't afford to be satisfied with business as usual. You must make changes now to compete in the future. Building on the principles and concepts in his first book The Mirror Test, Hayzlett takes you on a step-by-step journey to: Develop a "takeover mentality" for your business Summon the vision and courage necessary for driving change Sharpen the mental and emotional toughness to make strategic, lasting change Execute the right changes and deal with any disruptions they might cause Sustain and manage your company's new-found momentum Change is already happening all around you--to products, to organizations, to entire industries. Eventually, it will happen to your company, whether from outside forces or your own initiative. You've always had the ability to institute positive change in your company. Now, with Running the Gauntlet, you have the inspiration and knowledge to make it happen and take control of it--instead of letting it control you. Praise for Running the Gauntlet "If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com "I've seen a lot of sharks, and Hayzlett's advice comes like a Hammerhead. He can smell blood from a mile away, so when Hayzlett jumps in big waters, some sharks have to jump out." --Daymond John, founder and CEO, FUBU, and star of ABC's business show Shark Tank "If Jeff were a wine, it would be strong, sassy, and bold - just like his savvy business advice. This is a wine you want to open again and again." --Gary Vaynerchuk, co-founder, Vaynermedia.com "Running the Gauntlet just played the Trump Card. This book is terrific!" --Ivanka Trump, EVP Trump Organization "It's time someone grabs you (and your business) by the shirt collar and shakes you! Strap on your chaps--business celebrity Jeff Hayzlett is going to take you on a rough-and-tumble ride that just might change the life of your business forever. Muster the courage and buy this book!" --Darren Hardy, Publisher, SUCCESS magazine, and bestselling author of The Compound Effect

• 作者： John Wayne 发布时间：2011-02-02 13:35:47

  PAEI--存规创合，有点象平衡计分卡

• 作者： 纸月 发布时间：2013-08-05 22:05:09

  已做相关结构导图，可以读一读，但不赞成书中许多观点。

• 作者： 张明明 发布时间：2013-05-13 23:27:37

  好地方

• 作者： 米花 发布时间：2022-02-13 20:16:57

  了解一些基础概念，服务设计随着社会、环境、硬体的进步，用户的消费观念和行为的改变，一些方法或实践部分，在现今看来有点不适用，但是对服务设计的思维，是很好的启发。

• 作者： 阿离 发布时间：2023-09-14 16:47:16

  每当看到挑食的故事，就会想起劳拉，没有比劳拉更有趣的挑食故事了。

• 作者： danyboy 发布时间：2019-06-15 14:07:35

  封面把威尔逊拍的像ET。这本自传写得很不错，并不是说文笔优美流畅好读之类，我个人觉得书中大量出现的物种名称和术语很多，主要篇幅是只有博物学爱好者才会痴迷的内容。但这本书把人生经历和事业发展结合的无比混融，展现了一个孜孜不倦为自己的爱好探索终生的灵魂，所以写得非常好。书可以分三部分，前几章是童年，中间大部分是威尔逊一步步走上科学事业高峰的攀爬过程。我喜欢的是15章及以后的部分，重点写蚂蚁和借此开创社会生物学的过程，与《创世纪》相互发明解惑。社会生物学为威尔逊带来了真正的声誉，也因为其政治性而受到了严厉的批判，关于社会生物学里一些看似政治不正确的科学结论，很值得我们沉思。

• 方法论的重要性

  作者：懒人老猫 发布时间：2013-12-16 11:42:52

  管理咨询顾问经常处在被企业管理人员尊重和厌弃之间震荡。原因是，管理咨询顾问经常在讲一些“正确的废话”——也就是说那些规律、逻辑和常识性的东西。对于本土企业来说，他们往往抱着求医的心来找咨询顾问，但在我看来其实往往这些问题并不适合来让咨询顾问解决，实际上是缺个合格总经理的问题——凡是需要在较长周期内将企业目标与策略落实成行动计划的事儿，都归总经理，咨询顾问来干太贵而且持续效果不好。

  管理咨询顾问更多的是搞明白一件事的约束条件是什么，以及发展方向可能是什么，只管“正合”，不管“奇胜”。但企业需要明白的一点是，来自咨询顾问的思路永远是局部的，你咨询什么，管理咨询顾问就回答什么，至于企业十年后是否还存在这种问题，是不在管理咨询顾问思考的范围内的——这是企业老板天然要思考的问题。

  所以读企管书并不会天然成为管理高手，而管理高手和经营高手又是两码事（有些人能同时具备，但很多时候不能）。德鲁克区别于其他管理咨询人员最大的一点优势是，他从来都强调，管理人员的眼界必须是朝向市场和客户的。

• 时间的幻觉：速度，引力和回到过去

  作者：Azul 发布时间：2022-08-07 11:00:27

  时间为什么只能向前？如何回到过去？怎样跳去未来？时间到底是什么？这大概是我们这个宇宙中最普通又最触及本质的问题。

  牛顿没能回答这些问题，他只说：我们假设时间是绝对的。没有原因，幸运的是，在10亿米（10的9次方）空间的低速范围内，牛顿理论的误差不大。

  牛顿还说：我们假设空间也是绝对的。牛顿力学定律具有速度叠加性，光速可以增加到无穷大。但是统一了电和磁的麦克斯韦给出结论：光速不变！两大物理定律矛盾。解决这个问题的是爱因斯坦的狭义相对论，时间和空间都因为速度而伸缩。高速运动的地方，时间更慢。如果要回到过去，必须比光跑的更快。也许，在没有因果关系的另一个宇宙中，我们可以比光速更快。

  看来时间是可快可慢的，有点虚幻！我国古代常说，天上一日，地上一年，就是狭义相对论。可是能够伸缩时间的不仅有速度，还有万有引力。引力的传播速度比光速还快，这怎么可能？解决这个问题的是爱因斯坦的广义相对论。引力的本质是空间扭曲，高质量大引力会让时间变慢。总结一下，高速大引力变慢时间。

  上述理论，让GPS精确导航成为可能。在空间中，卫星高速运动，时间比地球表面慢（假设慢7微秒/天），而卫星的质量远低于地球，受引力影响，时间又比地球表面快（假设快46微秒/天），总的来说就是卫星上的时间比地表快46-7=39微秒/天，看起来很少嘛，但是距离误差=时间误差×光速，这么点时间误差，将造成12km的距离误差！真是失之毫厘，谬以千里，这句老话就是广义相对论。